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Authenticity in Every Ounce

When it comes to gold, authenticity is everything. Whether you’re buying gold as an investment or as a cherished gift, ensuring its purity is crucial. Our guide provides clear, step-by-step instructions on how to verify the authenticity of your gold.

Understanding Gold Purity

Buying gold is a significant investment, and knowing its purity ensures that your purchase is worthwhile. Whether you’re acquiring gold jewellery or coins, understanding gold purity is vital to make informed decisions. This guide will walk you through the essential steps to verify the authenticity of your gold, helping you protect your investment.

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What is BIS Hallmarking?

One of the most reliable ways to verify gold purity is through BIS (Bureau of Indian Standards) hallmarking. BIS hallmarking is a certification that guarantees the gold's purity and fineness. This official mark ensures that your gold meets the legal standards set by the Indian government. Always look for the BIS hallmark when purchasing gold to confirm its authenticity.

Components of a BIS Hallmark

To ensure the purity of your gold, examine the following four components of the BIS hallmark

1. BIS Logo: This logo signifies that the gold has been tested and verified for purity in a BIS-licensed laboratory. It’s an assurance that the gold you are buying is genuine.

2. Purity Mark (Karat and Fineness): The purity of gold is indicated by the karat value and fineness number. For example, 22K gold is 91.6% pure, marked as ‘22K916’. The higher the karat, the purer the gold.

3. Assaying and Hallmarking Centre’s Logo/Number: This mark identifies the BIS-licensed laboratory that tested the gold’s purity. Always check that the hallmarking centre is authorised by BIS for reliable results.

4. Jeweller’s Identification Mark: The jeweller or manufacturer also adds their unique mark or logo to the piece. Ensure that the jeweller is BIS-certified, as this further guarantees the authenticity of the gold.

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How to Verify Gold Purity at Home?

For added assurance, you can test your gold’s purity at home using a gold testing kit. These kits typically contain nitric acid of varying concentrations, which react differently with gold depending on its purity.

Follow the instructions carefully to determine whether your gold is genuine.

Choosing a Trustworthy Jeweller

To avoid purchasing counterfeit or impure gold, always buy from a reputable and BIS-certified jeweller. Verify the jeweller’s credentials on the official BIS website, ensuring they meet the required standards for selling gold.